If you're looking for a sophisticated alternative to champagne or sparkling wine, chances are you've come across both TÖST and French Bloom.
Both offer beautifully packaged, alcohol-free sparkling beverages designed for celebrations, dinners, and occasions when you want something more special than sparkling water or soda.
But they're fundamentally different drinks.
French Bloom starts with traditional French wine and removes the alcohol. TÖST takes a different approach: it's built from scratch using white tea, white cranberry, ginger, and botanicals.
So which should you choose?
Here's how TÖST and French Bloom compare on taste, ingredients, price, and occasion.
TÖST vs. French Bloom at a Glance
TÖST Original
Type: Alcohol-free sparkling beverage
Base: White tea, white cranberry, and ginger
Alcohol: Alcohol-free
Flavor Style: Crisp, dry, and refreshing
750ml Price: About $9 per bottle
Best For: Everyday celebrations, hosting, meals, weddings, baby showers, and holidays
French Bloom Le Blanc
Type: Dealcoholized sparkling wine
Base: Organic French Chardonnay wine
Alcohol: 0.0%
Flavor Style: Wine-forward, creamy, and mineral
750ml Price: Premium-priced, usually $39 per bottle
Best For: Wine-focused occasions, special occasions, and gifting
The Biggest Difference: How They're Made
This is where TÖST and French Bloom really separate.
French Bloom Le Blanc begins with organic Chardonnay wine from France. The wine undergoes dealcoholization to remove the alcohol before being blended with ingredients including sparkling spring water, grape juice and lemon juice.
The result is designed to preserve the experience and complexity of drinking sparkling wine.
TÖST takes the opposite approach.
Rather than making wine and then removing the alcohol, TÖST is built from scratch as an alcohol-free sparkling beverage.
TÖST Original combines carbonated water, white tea, organic blue agave, white cranberry concentrate, ginger and citrus extracts, along with other natural flavors.
For people who aren't necessarily looking for a wine imitation—but still want something sophisticated in their glass—that difference matters.
If you're curious about the distinction, read our guide to Can You Drink Non-Alcoholic Wine While Pregnant?
How Do TÖST and French Bloom Taste?
The different production methods create two very different flavor experiences.
TÖST
TÖST Original is crisp, refreshing and dry without trying to taste exactly like wine.
White tea adds complexity, cranberry brings brightness, and ginger provides a clean finish. The result is approachable enough for casual sipping but sophisticated enough to pair with dinner or serve in a champagne flute.
French Bloom
French Bloom Le Blanc is much more wine-driven.
Made with organic Chardonnay, it offers notes of citrus, pear and fresh fruit, followed by richer flavors including dried fruit and honey. Its texture is creamy and silky, with a mineral, saline finish.
The easiest way to think about it:
If you want something that resembles the taste of sparkling wine, French Bloom may be the better fit.
If you want something crisp, refreshing and delivers the experience of wine, TÖST takes a different approach.
Ingredients: Built From Scratch vs. Dealcoholized Wine
The ingredient lists make the distinction even clearer.
TÖST Original includes:
*Carbonated water
*White tea
*Organic blue agave
*White cranberry concentrate
*Ginger extract
*Citrus extract and other natural flavors
TÖST is also sulfite-free, gluten-free, vegan and kosher.
French Bloom Le Blanc includes:
* Sparkling French spring water
* Dealcoholized organic wine
* Grape juice
* Organic lemon juice
* Natural grape flavor
French Bloom is certified organic and vegan and is also sulfite-free, gluten-free and made without preservatives or added sugar.
Both take a thoughtful approach to ingredients. The real decision comes down to whether you want a beverage built without wine from the beginning or one crafted from wine and then dealcoholized.
How Does the Price Compare?
This is one of the biggest differences between the two brands.
French Bloom positions itself firmly in the luxury wine category, and its pricing reflects that.
TÖST is designed to be much more accessible—something you can serve at Thanksgiving dinner or a wedding, but also open on a Friday night simply because friends are coming over.
That makes TÖST particularly useful for entertaining. If you're serving a larger group, you can put multiple bottles on the table without treating each one like a special-occasion splurge.
Which Is Better for Entertaining?
Both can work beautifully for entertaining, but they fill slightly different roles.
French Bloom makes sense when you're specifically looking to recreate the experience of opening a premium bottle of sparkling wine.
TÖST is designed to fit more occasions.
Serve it as a welcome drink. Pair it with dinner. Pour it for a wedding toast. Bring it to a baby shower. Put it on the holiday table. Or open a bottle for a weeknight dinner.
Because it isn't trying to be wine, TÖST doesn't need a wine occasion.
It's simply a sparkling beverage made for celebrating.
TÖST vs. French Bloom: The Bottom Line
Choosing between TÖST and French Bloom ultimately comes down to what you want from your alcohol-free drink.
Choose French Bloom if: you want an elevated, wine-forward experience made from dealcoholized organic French wine and don't mind paying a premium for it.
Choose TÖST if: you want a crisp, dry, versatile sparkling beverage that's built alcohol-free from scratch, pairs beautifully with food, and is accessible enough to serve for celebrations big and small.
Both prove that skipping alcohol no longer means settling for sparkling water or juice.
They're simply two very different ways to raise a glass.
